Who Said You Can't?

Background: When Renault Kaptur hit the market, the task to attract younger TA, so called kidults. And what we know about them is that they value spontaneity, freedom and determined to get maximum from everything they’ve got.

Challenge: As much as we needed beautiful driving shots (kind of mandatory for the category) we wanted to tell few stories about this kind of people, who live to the full, enjoying the moment.

Solution: So, we gave them license to be impulsive, even childish. Drive for the whole night just to surprise your friend. Or test drive at home, wearing your bath rob. More stories were going to come, but Spain we shot in got closed for pandemic. Well, two they are.