Unfair Race

Background: Сleaning house as well as cooking are still perceived to be totally female part in Russian households.

Challenge: To start the equality conversation in a way it won’t push away traditional customers.

Solution: We made an experiment with the most uncluttered minds – kids, who still see the truth of today and will change the rules of tomorrow. And if it’s obvious for the kids, it might sooner or later become obvious for the parents, too.