Client: McDonald's
Background: The task was to promote new ice-cream products, available during summertime only.
Challenge: There’s a huge ammount of ice cream brands, especially during summer. Why should people still go to McDonald’s? We needed to find out and show it to the others.
Solution: We got inspired by McDonald's ice-cream itself, being freshly prepared every single day by spinning around and having its iconic twisted top. Starting from the staff performance, we twisted all the materials – prints, happy meal toys, and interactive banner – calling for customers to spin their summer, too.