Stomach Detectives

Background: Usually when they show a female in digestive disturbance ads, they show someone lost and embarrassed.

Challenge: Having in mind that most digestive medications are consumed by females, our personal challenge was to break this pattern and to show women dealing with this issue as cool as possible.

Solution: Unlike the majority, we came up the with strong shero characters, who solve the problems in a calm professional way. So, the image of two detectives was created. And the slogan helped to connect the story to the famous police drama and strengthen the effect (sounds much better in Russian, take my word for it!)