You ✖ Galaxy A50

Task: Launch the next Samsung model showing all the new benefits.

Challenge: Having in mind Samsung still perceived less creative than iPhone, we wanted to change this perception and to build an image of the phone that is your constant partner in self-expression.

Solution: We came up with the idea of COLLA50RATION, making the name of the model part of it. Later the client dropped the word as too progressive, but the structure ”you ✖ new feature” stayed.