Royal Hobby

Background: The brand claimed royal quality and has already had the character, king Rudolf II. Our task was to continue the legend that the king was personally brewing the beer.

Challenge: As we had this great actor playing the king, we wanted to come up with something human and humorous for him to explore the comic side of his character.

Solution: We thought that if the king had his hobby, just like every other man, he should be facing the same issues – not enough time, constant interruptions, etc. and made a story out of it.