Play With Food

Background: Everything is a game for kids, even food. But for parents even desert is functional – it should help kids grow smart and strong.

Challenge: To combine the needs of these two target audiences in one flight.

Solution: Instead of saying “do not play with your food” as we often heard in our childhood, we literally encouraged kids to do so. Showing that the snacks can be fun and enhance their adventures. And, of course, help them grow smart, too.