Penguilty

Problem: 41% of UK people spend less than 1 hour weekly reading or listening to books, while TV consumption comprises 4 hours per day on average.

Most of all people want to see legit stories of outlaws: 3 out of 7 most popular TV shows in UK for 2021 are crime-related.

Challenge: Make classic literature competitive to modern TV shows. Find an angle for the books to be widely discussed again.

Idea: In order to prove that classic literature can be thrilling too, Penguin Books announces a series of court trials of literature characters and launches a collaboration with popular court TV shows recreating real case hearings. Because almost all book characters may turn out to be real criminals, if we judge them with our modern laws.