MTV Tribute

Challenge: In 2012 MTV celebrated their 5th anniversary in Ukraine and come to us with an open brief. We challenged ourselves to show that however it was just 5 years, MTV influenced the country culture deeply and for good.

Solution: We realized that one of few things connecting two very different generations of Ukrainian people – old Soviet ones and young ones – was tattoos. They were big deal back then, and they became trendy again. So, we shifted classical Soviet tattoos to modern music versions. New days – new icons!