Client: Kellogg’s, Lyubyatovo
Background: This cookie brand name sounds very close to “I love you” and have an iconic heart shape.
Challenge: Consumers didn’t like the previous campaign, it looked too plastic and staged for them. We aimed to come up with something warmer, create an image of an everyday family cookie.
Solution: The video for Youtube and social media that looks like UGC from our customers. As if people shared their own family moments, little expressions of great love – nothing special, but always there. Just like Lyubyatovo.