Gift Of Life

Background: Podari Zhizn is a countrywide Russian non-governmental charity organization founded by actresses Chulpan Khamatova and Dina Korzun, helping children with cancer. It has sister charities in the UK and the U.S.

Challenge: Naming

Solution: Normally only a woman can gift a life by giving a birth. But now anyone can make such a gift, too, by donating, supporting, and volunteering. Because saving life is giving it.