Cooler Than Filters

Background: This one is a great solution for skin without spots, but competitors are active, too. Moreover, most of them are cheaper, so Garnier started to lose their market share.

Challenge: To increase the market performance we needed teenagers to start noticing the brand again. It was essential to find the right connection between the product and Gen Z.

Solution: Well, how about the most natural photo filter? It’s real life filter before the one in your Instagram, so instead of camouflaging your skin you cure it, daily. With Garnier Pure 3-in-1.