Client: Zdravcity, medicament delivery
Challenge: On the market where most pharma ads are ridiculously boring, to create something that will stand out and make people talk about.
Background: There is a belief in Russia that when cats lay down of their owner, there’s a sore spot right there and cats heal it that way.
Solution: If you’re sick with several symptoms, you might have a real cat attack. Fast medicine delivery can be a hand. One of the most discussed pharma ads in 2021.