Cannebals

Background: Every year Leo Burnett worldwide does Cannes Prediction which is supposed to increase professional level of the local ad industry.

Challenge: And still lots of creatives ignore it, thinking they’re fine as they are. We decided to shake the community a bit, making sure they notice the event that year.

Solution: In 2011 our team came up with idea of Cannebals. The more creative work you consume, the more balls you get on Cannes Prediction, and as a result of that the better creative you become. Cannebals – come hungry!