Client: Sanofi, Festal

Camouflage

Tada! Cats again! What can I say? They look good, and easier to work with that children. Well, maybe not this particular one)


Background: Ladies are very sensitive about society norms and decency, and easily get embarrassed by any digestion disorder. As a result, they rarely treat these issues that can cause bigger problems.


Challenge: To show (not in a preachy way) that gastrointestinal problems should not be camouflaged, they should be treated.


Solution: When your tummy is upset it makes a certain sound, similar to the sound of purring cat. So why not taking your cat everywhere to cover you up?