Client: Sanofi, Festal
Tada! Cats again! What can I say? They look good, and easier to work with that children. Well, maybe not this particular one)
Background: Ladies are very sensitive about society norms and decency, and easily get embarrassed by any digestion disorder. As a result, they rarely treat these issues that can cause bigger problems.
Challenge: To show (not in a preachy way) that gastrointestinal problems should not be camouflaged, they should be treated.
Solution: When your tummy is upset it makes a certain sound, similar to the sound of purring cat. So why not taking your cat everywhere to cover you up?